One of the best ways to go about search engine marketing is to submit articles to directories. The directories offer a great way to get your company's name in front of many people quickly. Yet, while the directories are great tools, it is important to know how to use them.
First, you will need to choose keywords to use in your articles for search engine marketing. When someone types a word or phrase into Google or Yahoo for example, the search engine will find matches on the web. It is important to select a keyword that many people will use. At the same time, you will not want a keyword that is so generic that you will be competing with millions of articles or websites for traffic. Good marketing involves careful thought and research to find just the right keywords.
Next, you should check out the various article directories. Some of them are free, some you pay for, and others are free with optional paid premium services. Scout around the web for directories that you might use. Read the FAQs and editorial guidelines to determine if the article directory will be useful to you in your search engine marketing.
Once you have chosen one or more article directories to use in your search engine marketing, reread the editorial guidelines before writing your articles. If you have someone else write the articles for you, be sure that they are aware of how the articles need to be written. For instance, some directories are lenient in the keywords you use. Others will limit the number of times you can use any particular keyword.
The keywords are most useful for search engine marketing, but it is wise to remember that someone will be reading the articles. You need to give your reader something interesting to think about or learn. Otherwise, your readers will never click on the link that would take them to your website.
After you have written your articles, you will need to go through the submission process. It is usually fairly simple to submit an article. In most cases, you will copy and paste the article you have written into the form provided on the directory website.
Most importantly in search engine marketing through directories, write the author resource box information carefully. The link you provide for the website you are promoting must be typed in perfectly. In some cases, an html resource box is required. You will need to learn just enough of the html code to direct consumers to your website. This resource box is your reward for giving the reader something worthwhile. It is the last step in this strategy.
You will usually have to wait a certain period of time before your article will be approved and your search engine marketing efforts will begin to get results. For some directories, it may be a very short time, while others may have a wait of up to 10 days or more, depending on their editorial load. Be prepared to rework your articles if the editors find fault with them. When your articles go live and your search engine marketing plan is realized, it will all be well worth the time you spent.
Glen Peebles is the owner of Loxy Gift Shop a website that provides High Quality Gifts and Outstanding Service - find gifts for all occasions such as Christmas, Anniversary, Birthday and more. You can visit his website at: Unique Gifts
Article Source: http://EzineArticles.com/?expert=Glen_Peebles
Search Engine Marketing - Tool to Get Success in the Online Market
Businesses need to advertise their products and services. Many organisations and individuals list their products and services on their websites as the number of Internet users has been increasing and customers prefer to see the product listing compare prices of various companies on the Internet. This allows the customer to make smart choices without depriving him of the comforts of home. For optimal utilisation of the website, enough traffic should be driven to that particular website. This is done by Internet advertising, an important chunk of which is Search Engine Marketing.
Search engine marketing relates to search engines such as Google, Yahoo, AltaVista, MSN, AOL and Lycos. If the website appears on the first page after searching through a particular search engine, the probability of the Internet user visiting it is more as compared to it appearing on subsequent pages. Search engine marketing increases the chances of the website appearing among the top few with a large range of keywords which in turn increases the number of visitors to the website. There are no set standards for this. Different methods of marketing work for different kinds of offerings.
The most popular way of search engine marketing is search engine optimisation. This includes link baiting where articles and blogs with a lot of keywords that can lead to the website are included. This makes users who get free access to informative stuff visit the website and bring along with them more traffic. Sometimes, web designers add an invisible page to the website or the link with all the relevant keywords. The placement of keywords on the web pages is also significant. Another method that is widely used is pay per click where professionals are made to artificially visit the website and thus attract more public as most search engines return more frequently visited websites. One can also resort to paid advertising on search engines.
The search engines charge the website owners according to the number of visits to their web page. They charge extra for any sales made via search engines. There are professional SEO (Search engine optimizers) available who review the website and make necessary changes in the content as well as the Html coding for optimization and solve indexing issues.
One must ensure that one chooses the SEO according to one's needs and products. A seller of small items must not spend a fortune on marketing as search engine marketing does not guarantee any yields. It can increase the visitors to your website but not necessarily lead to increase in sales. The website owner can monitor results for a period of time and decide accordingly. For better results, the website must be user friendly and must describe all the offerings in detail along with requisite illustrations.
SEM has been widely used all over the world and gives ensures quick visibility for new businesses. One can, however, use it in combination with other Internet advertising forms for optimal results. Once you have mastered the tips of search engine marketing, there is no way to beat you in competition.
Article Source: http://EzineArticles.com/?expert=Steve_Waganer
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