Do you find yourself staring at a screen and millions of websites with massive amounts of information not knowing what exactly will work for your company? You are not alone. As if running a business isn't time consuming enough, re-developing a website to improve performance is a huge venture and often times you find yourself at a loss for ideas on how to start.
To begin with, brainstorm what you want your website to do for the success of your business. Usually the answer has to do with increasing traffic, the amount of time visitors spend on your site and getting more page views. Think about how your website is perceived and what impression it makes on your audience. You can learn what's effective by tracking your site and analyzing the results. After all, they are the final arbitrator as to how successful and useful your site is.
Elements to Put Your Website in Full-Swing
No one else can tell you what your specific goals are for your business-it is your vision-however, there are certain components that are customary for re-developing a website to seek higher performance.
Here is a checklist of areas to work on and points to remember to help you begin the process of strengthening your site to make the experience beneficial for visitors.
1. A website is a work in progress - Accept the fact that the first website you build is not the website you will eventually end up with. As you learn what works for your business online in terms of branding and what sets your product and services apart from the competition, your website's design and content will evolve.
2. Importance of keywords - You should have a relevant set of keywords throughout your site. Think of keywords as one-to-three word summarizes of your unique marketing message; they should identify your company. To have effective keywords, avoid stop-words that are extremely common and ignored by search engines, such as "from", "and", or "there", in order to speed up searches and save space for more pertinent keywords.
3. Content that delivers a promise - In order to establish who you are, whom you help, what you do, and how you do it, you need the right words. Content should reflect how your product and services can improve your visitors' lives. Think about what's in it for them and what will resonate with the reader. An effective approach is to tell a story. This helps create an experience that creates interest and reflects your product's objectives and goals.
4. Relevant domain name - Your domain name should be as simple as the branded name of your company while incorporating keywords that express your services. If your carefully chosen URL includes keywords that reflect your product, you can increase your traffic because you will be easy to find. You can try using a different suffix such as .bus or .net instead of .com to see if you get improved results. A domain name can be as straightforward as dryeraseboards.com and is more likely to come up higher on the search engines.
5. Professional looking web page design - Think about the purpose of your pages. If your site is informational, you will need more content than graphics. If yours is a selling site, you may need more graphics and/or videos than content. You want your web design and graphics to be branded by having words and images that are consistent throughout your pages. Graphics should used to only make a point. Don't overdo the images; slow loading will turn visitors off.
Can You Find A Good Ending?
Don't forget that the journey of running a thriving online business requires frequent updates and alterations to your content. Each business has its own unique approach to creating and maintaining an online presence that benefits the company. Do not hesitate to be creative and take risks with your marketing message to help your business stand out from the competition and achieve web success.
Article Source: http://EzineArticles.com/?expert=Robert_Speyer
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